For interior design firms, architecture firms, and specifiers
This assessment will help you measure and improve three things:
How current your design intelligence actually is.
You can't visit every design week, every trade show, every launch in every city. Nobody can. But the studios that consistently lead aren't just well-traveled. They have a system for knowing what's emerging before it shows up on everyone's mood board. This measures whether your studio is catching those signals early or finding out when it's already everywhere.
How much time your sourcing process is quietly costing you.
There was a time when sourcing felt like the best part of the job. Falling down the rabbit hole, discovering something extraordinary, spending an afternoon with a single find. Now there's so much to access that you can't even get to the good part. You're scanning instead of looking. Filtering instead of curating. This measures whether your research workflow is giving you space to actually appreciate what's out there, or just drowning you in volume.
How confidently you stand behind your choices with clients.
When a client asks "why this material?" or "is this going to feel dated in two years?", you need to answer from a place of certainty, not hope. The studios that command the most trust aren't guessing. They know exactly what's coming, what's peaking, and what's worth standing behind. This measures the gap between your taste and your ability to defend it.
